My work with the Perth Scorchers spanned a broad spectrum of creative and strategic outputs, ensuring a seamless brand experience across print and digital platforms. I have been responsible for the delivery of integrated marketing, hospitality and membership campaigns, as well as targeted digital content including social media campaigns, eDMs, HTML5 Programmatics, designed to drive fan engagement and campaign outcomes. Beyond traditional media, I managed the visual consistency of the live match-day experience, having created a range of event match theme IPTV and signage at Optus Stadium.

Beyond match-day activities, I was responsible for capturing the club's energy through on-field photography, videography and drone vision. This included the visual documentation of fans and the match experience as well as media press conferences, ensuring high-quality content was available for both immediate broadcast and long-term brand storytelling. By capturing these key moments, I maintained a consistent and authentic visual narrative across all Scorchers communications.

My involvement also encompassed digital infrastructure, where I developed the Scorchers hospitality and membership websites, managed the ongoing maintenance of the primary club site and the Perth Scorchers Institute of Sport and Business digital presence. This ensured the Perth Scorchers identity remained impactful and professional at every touchpoint, whether a fan was engaging through a digital device or experiencing the live atmosphere of the stadium.